Email Marketing Opt In Giving Them Unique Reasons To Stay On Your List

Remember that people are searching for the quick fix many times, and are looking for a one-stop shop for their needs and answers to their concerns. Moving them toward solutions should always be the direction of your email marketing opt in communications.

We live in an ADD (attention deficit disorder-like) society. This has been induced by the extreme amounts of media and stimulation that are coming in from media, telecommunications, and the general increasing speed of life.

What you need to do is to quickly and early on establish unique reasons why people would want to be associated with you and would want to continue to receive information. Some examples of what you can do to provide unique benefits for your subscribers include things like: putting a humorous spin on your niche content, inject your personality or a (short) personal narrative in, or put reassuring and realistic testimonials within your content. This will allow you to propel yourself past 90% of all marketers, and get your emails opened time and again.

What's the number one reason why people leave lists in a short period of time? The primary reason according to studies is that they don't feel like they are receiving content and offers which were in alignment with what was promised. They also feel that your content and offers are not unique or special. Thirdly, they feel like they haven't bonded effectively with you as a person, so they feel no emotional bond.

How can we fix these things and create these bonds which keep them loyal and eager?

First, make sure that your communications are in line with the initial communication or opt-in page (reason they joined your list). You can add color and personality, and should of course do that, but ensure that you don't deviate TOO far- and get into the area of them being able to say so what. If in doubt, read a communication you're considering sending out.

Ask yourself: are there any places where I can say or would say so what here? Now, imagine the public at large. Are there any places where they would say so what? Remember, stay on topic and color it with narratives and personality quirks from time to time.

Secondly, don't just copy everything else people are sending out. Sometimes when when we are amongst a peer group, we start to copy too closely what these people are doing. This lessens our uniqueness.

This is not to say that you shouldn't communicate on hot topics. You should 100%. But, what is the unique value or insight that you're adding to that topic? It could be a review, a consumer warning to be their advocate, or some insider tips on the effective use of the product.

So, be unique, add personality and color and entertainment value, while always staying on the overall topic that they have signed up to hear from you concerning. You'll ensure that your brand is unique in their minds and they eagerly await your communications!